Start with the Brand Roadmap
the first step to looking like a boss online
Not sure where to start? Don’t know what you need for your website? This digital roadmap is the start of the brand and website design process. We’ll plot the best route to take for your biz now — and where you’re going.
We start every project with this in-depth discovery session where we go over your strengths, values, and what makes you unique. We come away with a clear overview that also includes your business struggles, goals, and the ideal client we’ll be targeting.
Your roadmap document will include brand strategy and design recommendations for your online brand, website and marketing. It also includes visual recommendations for the look and feel plus, guidance on copywriting and your content.
You can take this and DIY it — or choose your website package (below) and get fabulous online using my signature process. Look like a badass boss with less time and headaches – and with results that will out-shine your competition.
Next, choose your website package
#1: the biz launch mini-site
Perfect for professionals and budding entrepreneurs who are still new in their business or side hustle (1 - 2 yrs). This digital business card is your secret weapon for credibility and influence in as little as a 2 weeks.
Squarespace Mini-site: Includes a mock-up, design and set-up of a single-page scrolling homepage with up to 5 sections, links, forms, email integration, and initial SEO, and links to your social sites
Branding: Custom graphics for your website, social media covers, and launch graphics — plus a style guide so you can keep your personal brand fresh and consistent across all your platforms. Everything you need to look awesome online.
Support: You'll get Squarespace training videos (and moral support) so you can keep your site up-to-date yourself.
This package is for you if:
You’re just starting out and want to launch minimally – but with style.
You know you need more than just LinkedIn to give you digital-savvy credibility and look like a badass.
You’re looking like a dusty dinosaur online so you need a modern, stand-out look for when your referral clients Google you.
#2: The savvy biz website
Everything for you and your professional services to stand-out and attract more clients. Get strategies to position you as an expert in your field. Perfect for a new site or a refresh of your dusty, old site in 4-6 weeks.
Custom-designed Squarespace website: Includes a mock-up, design and set-up of all your navigation pages, links, forms, email integration, and initial SEO.
Branding: Custom graphics for your website, social media covers, and launch graphics — plus a style guide so you can keep your brand fresh and consistent across all your platforms. Everything you need to look awesome online. You can add logo design or refresh for $500.
Support: You'll get a content planning guide to help you get ready for your site, structuring and editing of your text, and photo research. At the end of your project you’ll get Squarespace training (and moral support) so you can keep your site up-to-date yourself.
This package is right for you if:
You need the quality of your brand and website elevated to match your positioning.
Your personality is a big part of what makes your service unique so you don't want cookie cutter.
You don't have the time or resources for the DIY route and would like guidance and a streamlined process.
#3: the pro marketer website
For when you're ready to make your website your bee-otch. Create a premium package with the bells and whistles to market your business, get found, attract your tribe, and land quality leads.
Custom-designed website + blog: Includes a mock-up, design and set-up of all your navigation pages, links, forms, email integration, and initial SEO — plus a blog design and templates for content marketing.
Branding: Custom graphics for your website, social media covers, and launch graphics — plus a style guide so you can keep your brand fresh and consistent across all your platforms. Everything you need to look awesome online. Add logo design or refresh for $500.
Copywriting: Add the option to work with a pro copywriter for web-savvy words that feel like you but also connect with your target market. Starting at $500.
SEO: Add keyword research and content marketing strategy to make sure you’re writing the right blog posts, your new website gets found, and it brings in the right leads. Also, be sure your relaunched site doesn’t lose any SEO juju. Starting at $500.
Support: Getting ready for your site is easier with my content planning guide to help you. I’ll also help with restructuring and editing your text, and photo research. At the end of your project you’ll get Squarespace training (and moral support) so you’re able to keep your site up-to-date yourself.
PLUS: You have access to more add-on design services like brand collateral, opt-in freebies, graphic templates, media kits, and presentations. Also, photoshoot art direction.
This package is right for you if:
You're ready to turn your website into your #1 employee to bring in more leads.
You're going to blog to share your knowledge – and to keep your site content fresh in order make you an expert and help you get found.
You want to build your email list because you know it outperforms with massive ROI.
Let's see how we can get you there. Book a call ask me anything consult.
NEXT STEPS: Since each project is unique, prices are base rates. We'll have a chat about you, your biz, and your goals, and figure out if you need any custom bits and pieces you may want/need. You'll be provided with an estimate and we'll arrange a project timeline. Once approved, all website packages require a down-payment of 50% to book your calendar spot so we can get started. For more info see my FAQ page.
Just want brand + logo design?
This package includes brand strategy, mood board, primary and secondary logos, colour + font palettes, and image selection, plus a brand style guide. You also get a business card design and 2 more collateral designs such as promo postcards, stickers, thank you cards, media kits, conversation slides. Starting at $1200.
Don't want to manage your site yourself or need on-going help?
Contact me here.