Kick-off call Q+A

Let's get this party started

Here's a peak at questions I'll be asking in our call.

Please read these over so you’re prepped.

This is your chance to articulate who you are, your message, target audience, competition, and goals. Your answers are the good stuff I need to be strategic with your design. It also helps us create great copy and images (the other very 2 important pieces of a great website) that’s targeted – and creates a connection – with your ideal client.


1. What is your WHY? Why did you start this business? What drives you?
2. Are there some core values or beliefs that you adhere to in your business?
3. Is there anything you hate about your industry? What challenges you face with your business?
4. What is your favourite thing that you do and sell?
5. Is it the most profitable?
6. What's the main problem you're solving for your clients?
7. Do you have a unique process to help solve their problem?
8. What results are you giving and how are your clients feeling when they get these results?
9. Who is your ideal client? Try to get specific! Do they have similar demographics, adjectives that describe them, etc.
10. How do you determine if a client is the right fit for you?
11. How do you differentiate yourself from your competitors? Is there something you do better than anyone else?


Are there any personal characteristics you have that you bring into your business? Any that make working with you unique from your competition, or enhance your client experience?


1. Do you have existing branding elements and are they still aligned with your brand?
2. Do you have a tagline?
3. How do you want to be seen?
4. What’s the “one thing” you want someone to remember about you, or to be known for?
5. What adjectives best describe your brand and how you want to be perceived?
6. Do you have any colour preferences, or ones to avoid?
7. Do you have a personal style preference, or ones to want to avoid? What styles do you like in other facets of your life?


1. Do you currently have a website? If so, what is/isn’t working for you?
2. What's the primary your goal for your website - what’s the most important thing you want potential clients to do?
3. What are the 3 most important things you want viewers of your website to think?


1. Do you have your content ready? Website copy, logos, URL links, testimonials, portraits, product images, portfolio pieces
2. Is the content from an existing site or all new?
3. Do you need help with copywriting? You’ll need to provide a rough draft of your text for your site.
4. Do you need help with photography? You’ll need at least one professional portrait and some stock photos if you haven’t done a brand photoshoot yet.
5. Can you get client testimonials to should show a transformation because of working with you, great results, or that you have a unique process or talent that adds value?
6. Could we use logos of high-profile companies that you’ve worked with – or places you’ve spoken or been featured?
7. Will you have a portfolio or case studies to show what it’s like to work with you and the results you can deliver?
8. Do you currently have a blog or will you be blogging? Will you be moving over old blog content?


1. What will be your focus for getting traffic to your site? Unfortunately it’s not a “built it and they will come” sort of thing! Examples are networking referrals, ads, content marketing/blogging, social media, organic search, backlinks from high-ranked sites, and paid advertising.
2. Do you use social media such as LinkedIn? Are there any you prefer and use regularly?
3. Are you collecting email addresses so you can send out blog posts/newsletters?
4. Are you offering an opt-in incentive such as a PDF freebie?


This all sound super overwhelming? That’s ok! You can do it. And it’s gonna be awesome!


your Homework

Please add the info below before our strategy call so we’ll have the opportunity to go over it.

Name: *
Paste in the links to your site, Facebook business page, LinkedIn, Pinterest, Instagram etc.
Sum up what you do in a sentence or two: "My biz does [specific action] to help [ideal customer] do [desired result]". Or you could set it up as problem/solution/result: "I help successful professionals get online with brand and website design that makes them look like the bosses they are."
Beliefs, mission, or values?
What questions are they asking or problems are they trying to solve?
Do you plan on maintaining your site yourself in the future? *
You'll get support for a couple of weeks after launch. After that, I offer retainer packages and hourly updates if you need them.
How tech-savvy are you? *
This will allow me to customize our workflow according to how comfortable you are. Check all that apply.

Thanks! Looking forward to getting started :-)