branding

you're more than just a pretty (type)face 

 

Your brand isn't just what people see, it's how people feel about you – your reputation. Want to attract the right people? Want to charge more for your services?

That's branding. So you'll want to get this right.

We'll mix who you are with what you do to. No one is exactly like you so this unique combo will set you apart, stir emotions, and make you stick in their minds like an 80's song.

 

Here's how it works...

 
 Brand discovery and development process for personal branding and business branding. Aurora, Ontario graphic design.

strategy

We'll start with a discovery session. You tell me who you most want to attract, what your superpower is, and how you want to be known online. Your positioning in your market is key to establishing the direction for your visuals.

 Brand and logo design process by Bonnie Summerfeldt design – Aurora, Ontario graphic designer and web designer for small business.

design

Now that I know everything about your biz I'll create a design strategy. This will include recommendations for how to set up your pages, design, and what you'll need in the way of content. Then we'll move onto branding.

 Brand process and style guide for cohesive branding across all platforms. Aurora, Ontario graphic design and web design.

Execution

Once we have the your brand graphics done we'll select your website fonts, colours and images. When you have your content ready to go (text and portraits), I'll start on building your website and any marketing material you need.


 
 Lavender Fair event logo design, tickets, poster and intake forms by Bonnie Summerfeldt, an experienced graphic designer from Aurora, Ontario.
I cannot thank you enough for elevating the quality of our logo and promotional materials! This look gives us a new energy to make this years Lavender Fair the best fundraising event yet.
— Maria Dimson, Director, Unionville Home Society