Portfolio | Science Meets Art at Pelham Medical Aesthetics
Pelham is a new medical aesthetics business located in Fonthill, Ontario. Marcie’s extensive medical background, her friendly service, and the town’s growing population of retirees is helping to grow her business quickly.
Marcie values honesty, respect and kindness which comes across in her fun personality and awesome customer service. She provides unique and up-to-date types of treatments which are tailored to each customer which helps her stand out from her competition.
When Marcie came to me she was asking for a needle as part of her logo. This made good sense to her since that is a lot of what she does. But she was overlooking was what her clients were ultimately looking for - the results. Marcie's clients feel more confident, optimistic, comfortable with their looks, motivated to lose weight, and more outgoing after having her treatments. That's what her brand needed to represent.
We captured the feeling of having worked with Marcie with images of happy, confident women. We surrounded them with warm, inviting colours and fonts you would see used by a beauty brand. Her brand connects with her potential clients on a more emotional level this way - by showing them how they could feel.
Marcie's top website objectives were to have an easy way for clients to book, to cut down on repetitive questions, and to show her prices so she didn't have to negotiate so much.
By integrating Acuity Scheduling into her website, she not only allows clients to book their own appointments, they can also pay through Acuity, saving her tons of time.
Another big time saver is having a FAQ page. This cuts down all the time answering the same questions again and again. Plus, her services page and downloadable price list make it easy for her clients to find out what she offers and her pricing.
Marcie uses Facebook and Instagram to advertise her promotions so I created a landing page dedicated to turning those social media followers into newsletter subscribers.
Now with this "spare" time Marcie has, she's also going to start blogging!
Your website copy and images should convey the emotional and physical results you provide — they're as important as listing your service.
I think Marcie's feedback speaks for itself...
In addition to brand and website graphics, my clients often need social media cover images, launch graphics, plus some backgrounds and graphics for their social media feeds.
collateral + marketing material
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Connect with me for a no-obligation consult call here. I'd love to help.