Portfolio | Switching it up with Kathy Russell Design

Branding for Kathy Russell who designs and decorates for her clients who are downsizing.

After years of running a successful organizing and concierge business, Kathy transitioned into interior decorating. Her expertise is helping her clients downsize into smaller spaces. With Kathy's organizing experience and her great sense of design, she excels at making spaces both beautiful and functional while saving her clients hassle and headaches.

Though some work will come from previous clients, she'll need to market to a new audience. Kathy’s ideal clients are older professionals who are too busy to decorate their homes themselves and appreciate good design. They tend not to have children or have recently become empty nesters.

One of the biggest challenges was to show her design style, even though she had only just launched and didn't have a portfolio of images yet. She also wanted to showcase her services and prices to qualify leads and cut down on window shoppers.



This moodboard shows the look and feel of the branding for Kathys new interior design business.

alternate logos

Alternate logos for Kathy Russell Design - interior decorator and stylist in Newmarket, Ontario


Design Strategy

  • Kathy's design style and credibility are showcased with good quality stock images showing her minimal and classic design style, textures, and patterns.

  • Kathy will be blogging regularly to attract new clients and to help with SEO. She'll give design tips and lessons as well as showcase client work.

  • Email addresses will be collected with Mailchimp so she can send newsletters with seasonal promotions.

  • Once Kathy has had some time to work with her clients and find out more about them, she'll add an opt-in freebie as an incentive to sign up with the topic of the freebie geared to the biggest pain point of your new audience.

  • Testimonials are included throughout to show what it's like to work with Kathy and how great her clients felt afterwards.

  • The custom social media, blog and marketing images all have a cohesive, branded look. This repetition is what makes brands memorable and trustworthy.

  • Launch graphics to announce her new site on social sites and via email to previous clients.

  • New business card, promotional postcard, sticker, and notecard designs for connecting with suppliers and networking.



Homepage mockup of Kathy Russell design who specializes in small spaces and downsizing her clients in a way that makes it both functional and beautiful.
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Responsive about page design by Bonnie Summerfeldt Design for interior decorator Kathy Russell Design.

With half of searches done on mobile devices, it's important that your site is responsive so it's easy to read and navigate.

Contact page design for interior designer Kathy Russell of Newmarket Ontario. Design by Bonnie Summerfelt Design.


social media graphics

Custom designed social media cover images for Kathy Russell Design, interior decorating and styling. Design by Bonnie Summerfeldt Design.

Launch Graphics

Instagram launch graphics to promote the new business launch and website design for Kathy Russell.

Marketing design

Business card design for Kathy Russell Design.
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client kudos

One of my fave clients - Kathy Russell was starting over, going from organizing to interior design. She has a minimal aesthetic that goes great with the Squarespace style.
Bonnie was excited about this project as I was and that made me feel comfortable right away. I felt like she was on this journey with me. She explained each and every detail of how we will work together and the timeline. She’s very professional, extremely thorough, and doesn’t waste anyone’s time. And she does fantastic work! She really took my vision and make it a reality.
— Kathy Russell, Interior Designer


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