Portfolio | Fort Point Museum Branding + Website
I was so excited when Shelagh told me about her project – rebranding and a new website for a community lighthouse museum in Nova Scotia. The non-profit was in need of a design update plus an overhaul of their content. The structure needed to change in order to direct their audience to where they wanted them most.
Once I was filled in on the challenges and goals of the board members we started with the site map. The site map visually maps out how you're going to arrange all your info into pages and how you'll move your audience through your website. This was an important part of the project to nail down early as they have 4 pillars for how people can support the museum and they are all important to their survival. We needed a way to make these all entry points.
I also provided a rough mockup of the website homepage to give the general direction of the design. Once that was signed off, it was onto the visual elements - the logo and website graphics. While I did this, Shelagh worked with the board to get the content ready.
Sometimes your logo just doesn't work in the space you have so we create alternate versions. I chose fonts with a little whimsy and history in their look and feel which felt right for this historical site on the LaHave River in Nova Scotia, Canada.
The museum uses student and local volunteers over the summer so the design needed to be straight forward enough for staff to be able to easily swap in new events and images. The advantage of Squarespace is that it can be taught quite easily for basic site updates.
I don't know if I was more excited about the design or the organizing of the content (#organizingjunkie)
Social Media + launch graphics
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Looking fabulous online is easier than you think.
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