HOW TO BRAND A CREATIVE PRO – Personal branding is no longer just for the rich and famous. More and more we have to be conscious of how we're perceived – especially online. We're way beyond a business card. Now when someone wants to know more about you they head to the internet to do a search. To gain respect and influence we need to be intentional about what we put out there. Who we are (how people see us) and what we represent (our mission, goals, and values).
HOW TO STAY FRESH – Standing out as a small business can be tough. For Marketing Kitchen, a great customer experience has been key to their quick growth. Audrey, the talented owner (and a fabulous cook), knew that showing her values and the company culture on her site was her way to stand out from her competition.