I was allergic to the internet.
Ya, I get it. I wasn’t always a digitally-savvy online boss. The internet can be intimidating and it can be hard putting yourself out there.
I spent most of my career working my way up in the print world, art directing national magazines. I started back in the dark ages… before digital photography, Facebook or Pinterest were a thing.
Luckily for me, I’ve been on computers most of my career and have kept up with new technology. And I love it. So when print media hit hard times and I was packaged out I knew I had to blaze a new trail on my own. And I had to do it online. But I didn’t want to look like just some rookie freelancer – I needed to look pro.
It was overwhelming — and definitely time-consuming — but I learned about running an online business, strategy and marketing. Website platforms, coding, and user experience. I got up and running and looking totally legit.
But man, it's busy running a biz on your own. And then throw in your family, fur babies, whipping up healthy meals, trying to squeeze in workouts, Netflix, and an actual 8 hours of sleep. I’m sure for some the thought of a new website can sound like a bit of a nightmare when you’re juggling #allthethings.
Credibility is key when you’re a successful professional putting your services online. Design is key but so is the process to get you there when you don’t know a thing about websites.
I’ve created a design process that’s quick and painless and works in a way that's best for you. I make you feel comfortable knowing that I’ll take care of everything so you can get back to doing what you do best.
WHAT'S THE BEST PART?
This isn't my first rodeo. You can relax knowing I have your back. I have a zillion years of design experience and high standards. My dreamiest job was art directing editorial and custom content for large national magazines like Canadian Gardening, Photo Life, Canadian Living, Elle Canada, and Style at Home. Telling visual stories in a way that help people connect to the brand.
Working with Me
Ya, I'm a little anal about good design, but I also take a practical and strategic approach to each project. I'm not going to buy a gorgeous purse if it's an unorganized black hole and I'll never be able find anything in it (though, it's tempting). That's called user experience and it really matters.
Creating a good flow of information and making content easily digestible is just as important as the pretty stuff (um…. organizing is like crack for me)
not the same old b.s.
My cup is always half full, I love happy endings, and I'll give it to you straight. But my best asset may be my sense of humour (and most useful, living with teenagers). And my fuzzy assistant, Peanut, who makes me get away from my computer and go for walks. Soooo many walks.
Are we a good fit?
Choosing the right design partner can feel like online dating. We don’t need to be BFFs, but we could be collaborating for weeks, months or even going steady.
When you look through my portfolio work, does the look and feel of it speak to you? If we share a similar taste/style it feels like we can read each others minds.
Are you passionate about what you do and value quality design? Getting clear, doing research, and investing in your content are key to design that pays off.